Sales Material Review

Is your sales material helping you win work?

You may already have a capability statement, company profile or sales brochure. But looking professional and communicating effectively aren’t always the same thing.

The Sales Material Review looks at your document from a potential client’s point of view and identifies where the content, structure, proof and presentation could work harder.

  • What I review

    Your document is assessed against our 12-point framework covering clarity, audience relevance, service messaging, credibility, case studies, structure, visual communication, sales usability and more.

  • What you receive

    • Overall score out of 60
    • Three priority recommendations
    • 12-point professional assessment
    • Specific comments on problem areas
    • Recommendations for missing content
    • Clear next-step advice
  • Who this is for

    This review is designed for businesses using a capability statement, company profile or sales brochure to win commercial work.

    It’s particularly useful if:

    • your document hasn’t been reviewed in a while
    • you’re not sure whether the content is saying the right things
    • you’re preparing to approach larger clients or tenders
    • the document looks fine, but you’re unsure whether it actually sells the business
    • you know something needs improving but don’t know where to start

How it works

  1. Purchase your Sales Material Review.
  2. Send through your existing capability statement, company profile or sales brochure.
  3. I’ll review it against the 12-point framework and prepare your written assessment.
  4. You’ll receive your review with clear recommendations and next steps.

Turnaround: 2–3 business days.